The first step in establishing a conversation space - or any brand, for that matter - is defining who you are.
And so the growBot logo was born, with a wee sprinkling of rudimentary design skills.
The second step to brand creation is being there - and thus this week's work of creating a growBotic presence on the internet.
rogueApron, Atlanta's independent food community and supperclub, is scheduled to receive a (delightful) amount of press before the end of the year; with mentions scheduled in November's Atlantan magazine (circulation 50,000), December's Air Tran's inflight magazine (1.8 million circ), American Airline's inflight magazine American Way (321,000 circ), and rumored mentions on online newsletters.
The work of the last week has been creating the click-thru opportunities from rogueApron.com to the growBot project - making sure that the rogueApron 2.0 identities feature the growBotic logo with prominent linkage back to our developing sites.
Given the unprecedented nature of this opportunity, this was the logical first step in creating the conversation space between roboticists and growers.
I've annotated screencaps of this process on Flickr.
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